We also like the audit checklist by Benjamin Estes over at BrainLabs, in particular, the pass/fail selector for each item. While our own audit is substantially different, we stole incorporated this feature into our own. As an SEO Anomaly SEO consultant, I was always on the lookout for a good SEO audit checklist. And importantly, one that I didn’t have to pay several hundred dollars for.
SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients. If you’re auditing your website to prepare for a brand-new or upgraded SEO strategy, we can also help. As a full-service digital marketing agency, we offer not only SEO but also PPC services, web design services, and more.
SEO Audit & Reporting Tool
- If a page has been permanently removed, set up a 301 redirect to a related page to preserve link equity.
- These links damage the user experience for visitors and can impair the credibility of your site.
- While not directly influencing rankings, meta descriptions remain an important part of SEO.
Or the whole website may be poorly indexed and considered spammy due to the huge number of duplicates. Essentially, orphan pages are lost pages, no longer connected to the internal linking structure of the website. To find all broken links on your website, scroll down to Broken links in the Links section of the Site Audit module. Check out the blue nodes for redirects and the red ones for broken links. And if you see any lonely grey nodes hanging around, those are your orphan pages. In the Site Audit module, explore the Indexing and crawlability section, namely Resources with 4xx status code, Resources with 5xx status code, and 404 page set up correctly.
Review all errors and follow Google’s instructions to ensure your website has no serious problems. If you don’t get a nice listing, as explained above, then this means that there are several issues with your website. The second way is to compare your Google organic traffic for the dates Google released an algorithmic change. You should find out when the penalty was imposed and why your website was penalized.
Keyword Research & Current Target Keywords Audit
To start the audit, create a list of all your company’s social media accounts. Do some extra digging to make sure you don’t miss any you’re not aware of, such as accounts started by other departments. Your brand’s online performance can also be impacted by social media. If your social media presence isn’t pushing more traffic to your website, then it’s time to conduct a social media audit.
Indexed URLs
A website audit tool may also check your page authority, which is a score that predicts how well a page will rank on SERPs. To improve your score, seek external links from high-authority pages that outrank yours. Google recognizes the value of these pages, so the links lend credibility to your content quality. In 2023, mobile devices generated over half of all global website traffic. Google incorporated mobile indexing in 2019, and it’s been a crucial ranking criterion for content ever since.