Use columns U through W to plan for these elements if you don’t already have them, or to document how you’ll improve them. By externally linking to credible and trustworthy sites, Google will know your page is also credible and trustworthy. Not only does Google want to know your site is well-referenced, but your visitors do, too. Whether viewed on a mobile device or desktop, your site must be able to load quickly.
- Is this text easy to read for you without leaning toward the screen?
- And for that to be possible, you must ensure you’re not blocking Google from indexing your post or your whole site.
- Think of it as if the user should read your content, see the image, and understand EXACTLY what you are trying to communicate.
- This chapter covers keyword research and other methods to determine what your audience is seeking.
- Our on-page SEO services include URL optimization so your site URLs can provide accurate page context for search engine crawlers and audiences.
Entity-based SEO is a modern type of SEO that ensures that Google really understands what your content is about. Having fresh, up-to-date content can help you improve your rankings. It can also breathe life into content you’ve written in the past. This will make sure your content & blog posts are accessible to the most amount of people. If you’ve read my blog, you’ll know how much I emphasise quality content. The H1 title should also match the primary search intent of your users and SEO Anomaly be completely unique.
This means that you should never hide text in the HTML code of your website that a normal visitor can’t see. Known for its robust backlink analysis, Ahrefs also provides keyword tracking, content analysis, and competitive insights, supporting both on-page and off-page SEO strategies. The goal of your homepage is to explain what your entire website is about, and thus you’ll need a few keywords to do that. Another exception is overview pages like services and product pages, which outline what all of your products and services may be.
Use Unique, Relevant Meta Descriptions
Additionally, the more links that a page or a blog post receives, the more Google will view it as something of “high value”. Examples of title tag modifiers are “best”, “review”, “free”, “ultimate” and “guide”. By adding title tag modifiers you increase the possibilities of ranking for long-tail keywords. Just simply search for a competitive keyword and you’ll find that the top-ranking pages all have the exact keyword in their title tags. On-page, also known as on-site, SEO mostly focuses on optimizing the content in the main HTML tags of a page that search engines read to interpret content. Actually, not all pages without internal links are problematic.
Why Does On-Page SEO Matter?
On-page SEO is one of the three main SEO branches, which include technical and off-page SEO. The three practices work cohesively, so it’s ideal to cover each when possible. Use Semrush’s On Page SEO Checker to do this quickly and easily. It analyzes your pages against top-ranking competitors and provides actionable on-page SEO ideas. Streamline your on-page optimization process by identifying exactly what each page needs to rank higher in search results.
What is On-Page SEO?
It’s advisable to revisit on-page SEO strategies quarterly or whenever major updates are made to Google’s algorithm. Regular audits help identify opportunities for improvement based on changing user behavior and market trends. For instance, a B2B marketing firm may update their keyword strategy to align with emerging industry terminologies and client pain points. SpyFu provides detailed insights into the SEO strategies of your competitors, including most profitable keywords and ads for paid and organic search. Effectively managing on-page SEO involves avoiding several common pitfalls that can undermine the performance of your website in search rankings. Let’s explore some frequent issues and practical solutions, especially focusing on applying your keyword research effectively.
Therefore, you should optimize the image sizes and find the ideal balance between size and quality. To test the page speed, you can use PageSpeed Insights from Google. Besides the speed score, you’ll also get tips and hints on how to improve the site speed.
Want to hire a company to perform keyword research to ensure you’re targeting the right phrases? Our SEO company provides you with the services you want in a plan made specifically for you. If you do not currently have a blog post strategy & keywords defined, we do offer an option to create that as well.
These brief written descriptions are a great place to use your keywords and your business name! The goal of on-page SEO is to help Google match your website to your target audience. If the search engine can’t quickly and easily understand what your site is about, it’s less likely to display it in search results.
The rest of the concepts listed here can work on any page containing text. Backlinks from trusted websites signal authority and improve rankings. This increased visibility can drive more organic traffic to your site, as users are more likely to click on links that are accompanied by an AI Overview. Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content. Indexed pages can appear in search results when users enter relevant queries. One of the best ways to build authority is to have relevant quality content linking back to your site.